Engaging The Church Through Strategic Content Marketing
Anthony, Caroline (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024111428250
https://urn.fi/URN:NBN:fi:amk-2024111428250
Tiivistelmä
The thesis aims to offer strategic recommendations to Liesikappeli Church in Finland for enhancing its content marketing strategy. The effectiveness of the research lies in applying insights to create engaging, relevant, and well-structured content that meets the target audience's needs. Also, the paper is intended to improve member retention, increase the number of visitors to the church website, and bring back members who stopped attending church by fostering effective online engagement within the congregation. The study employs qualitative research methods, including virtual interviews, discussions, observations, and in-person interviews. The research also examines a second church in the United States, the Church of God, offering a nuanced understanding of successful content marketing strategies in a different context to provide a comparative analysis.
A theoretical framework was established through a comprehensive literature review and desk research. This framework was then integrated with empirical findings to elevate the understanding of content marketing among the leaders of the Liesikappeli church.
The analysis reveals that effective content marketing strategies significantly enhance communication and user engagement, improve user experience, and build trust among parishioners, as evidenced by the success of the Church of God church in the U.S. The study suggests that Liesikappeli church could achieve similar results by adopting and implementing the proposed recommendations to increase visibility and engagement through relevant content, build a loyal audience, and increase church website visits.
While the full implementation was beyond the scope of this project, the findings indicate a positive shift in the mindset of the local church in Finland towards improving content marketing strategies in the future.
A theoretical framework was established through a comprehensive literature review and desk research. This framework was then integrated with empirical findings to elevate the understanding of content marketing among the leaders of the Liesikappeli church.
The analysis reveals that effective content marketing strategies significantly enhance communication and user engagement, improve user experience, and build trust among parishioners, as evidenced by the success of the Church of God church in the U.S. The study suggests that Liesikappeli church could achieve similar results by adopting and implementing the proposed recommendations to increase visibility and engagement through relevant content, build a loyal audience, and increase church website visits.
While the full implementation was beyond the scope of this project, the findings indicate a positive shift in the mindset of the local church in Finland towards improving content marketing strategies in the future.