Developing Social Media Marketing for Hospitz Oy
Kurepin, Denis (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112529749
https://urn.fi/URN:NBN:fi:amk-2024112529749
Tiivistelmä
The purpose of this thesis was to create social media marketing recommendations for Hospitz Oy. The company is a small firm providing accommodation services in southern Finland. The aim of the recommendations was to increase sales, attract potential customers, retain existing customers, and increase brand awareness.
The theoretical framework was based on relevant marketing theories and concepts related to developing social media marketing recommendations. The information obtained in the theoretical part was used to justify the proposals presented. The company owner was interviewed to analyze the company's current situation. A semi-structured interview method was utilized to gather in-depth insights. During the interview, the company's main marketing channels and strategies were discussed. Thematic analysis was employed to analyze the collected data. The primary outcome was to improve the current situation in social media marketing.
The final product is a set of recommendations to improve social media marketing and to choose suitable marketing channels and technologies to keep marketing costs as low as the company wants them to be. As a result, the company has a strategic action plan to make the company operations more efficient and successful.
The theoretical framework was based on relevant marketing theories and concepts related to developing social media marketing recommendations. The information obtained in the theoretical part was used to justify the proposals presented. The company owner was interviewed to analyze the company's current situation. A semi-structured interview method was utilized to gather in-depth insights. During the interview, the company's main marketing channels and strategies were discussed. Thematic analysis was employed to analyze the collected data. The primary outcome was to improve the current situation in social media marketing.
The final product is a set of recommendations to improve social media marketing and to choose suitable marketing channels and technologies to keep marketing costs as low as the company wants them to be. As a result, the company has a strategic action plan to make the company operations more efficient and successful.