Development of Product Management in KSO S-market Kouvola
Vo, Tram (2015)
Kymenlaakson ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201502092039
https://urn.fi/URN:NBN:fi:amk-201502092039
Tiivistelmä
A customer’s need plays the main role in producing and consuming goods. Customer, manufacturer and retailer are three groups on that process. Efforts are made from su-permarket staffs to arrange products, design shop, attract and keep customer loyalty. The research provides aspects of product management.
The goal of this study is to know and develop product management, especially bever-age and alcoholic products. The study research how products are managed from a sup-plier to a retailer and vice versa. The research was applied and analysed. Further re-search, development were introduced.
The method applied is action research. Action research is getting to know the situation and aim at changes to collect results. Revise plan is created based on previous action and apply in the follow-up step. In this study, intervention action is materialized to ob-serve customers’ behaviour.
Action research was applied and result was analysed from intervention action. There are products highly and not highly sold. To know more of customer behaviour toward Olvi products, questionnaire will be materialized.
The goal of this study is to know and develop product management, especially bever-age and alcoholic products. The study research how products are managed from a sup-plier to a retailer and vice versa. The research was applied and analysed. Further re-search, development were introduced.
The method applied is action research. Action research is getting to know the situation and aim at changes to collect results. Revise plan is created based on previous action and apply in the follow-up step. In this study, intervention action is materialized to ob-serve customers’ behaviour.
Action research was applied and result was analysed from intervention action. There are products highly and not highly sold. To know more of customer behaviour toward Olvi products, questionnaire will be materialized.