Female entrepreneurship in Bangladesh : success factors in online business
Kayes, Emran (2024)
Lataukset:
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112730775
https://urn.fi/URN:NBN:fi:amk-2024112730775
Tiivistelmä
The thesis explored the success dynamics of female entrepreneurs in Bangladesh's digital business landscape. The study was motivated by the increasing role of digital platforms in empowering women and fostering economic independence. The thesis aimed to determine the success factors of female entrepreneurs in online business.
The theoretical framework integrated the Theory of Planned Behaviour and the Diffusion of Innovation Theory to contextualize entrepreneurial motivation and digital adoption. The research employed a mixed-method approach, including a structured survey and thematic analysis, to investigate motivations, challenges, and success factors influencing online businesses led by Bangladeshi women.
Key findings showed that digital technology, especially social media, was vital for market access and branding. Societal barriers and access to capital remained substantial obstacles. Community support and family backing were crucial for balancing entrepreneurship and societal expectations. The research emphasised the need for policy reforms to enhance financial access and gender equality in entrepreneurship. The thesis concluded by calling for further studies on policy impacts and overall trends in female entrepreneurship to forward a supportive ecosystem for Bangladeshi female entrepreneurs in the digital economy.
The theoretical framework integrated the Theory of Planned Behaviour and the Diffusion of Innovation Theory to contextualize entrepreneurial motivation and digital adoption. The research employed a mixed-method approach, including a structured survey and thematic analysis, to investigate motivations, challenges, and success factors influencing online businesses led by Bangladeshi women.
Key findings showed that digital technology, especially social media, was vital for market access and branding. Societal barriers and access to capital remained substantial obstacles. Community support and family backing were crucial for balancing entrepreneurship and societal expectations. The research emphasised the need for policy reforms to enhance financial access and gender equality in entrepreneurship. The thesis concluded by calling for further studies on policy impacts and overall trends in female entrepreneurship to forward a supportive ecosystem for Bangladeshi female entrepreneurs in the digital economy.