Hyppää sisältöön
    • Suomeksi
    • På svenska
    • In English
  • Suomi
  • Svenska
  • English
  • Kirjaudu
Hakuohjeet
JavaScript is disabled for your browser. Some features of this site may not work without it.
Näytä viite 
  •   Ammattikorkeakoulut
  • LAB-ammattikorkeakoulu
  • Opinnäytetyöt (Avoin kokoelma)
  • Näytä viite
  •   Ammattikorkeakoulut
  • LAB-ammattikorkeakoulu
  • Opinnäytetyöt (Avoin kokoelma)
  • Näytä viite

Enhancing public engagement with remanufactured engines : strategies for effective exhibition design

Montero, David (2024)

Avaa tiedosto
Montero_David.pdf (1.709Mt)
Lataukset: 


Montero, David
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Näytä kaikki kuvailutiedot
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112830944
Tiivistelmä
AGCO Power is a company dedicated primarily to the production of tractor engines. One of its projects focuses on promoting a remanufactured engine program due to the growing competition from third workshops that offer the repair of their engines. In order to advertise this program with their clients, they have used exhibitions as a means of promotion. However, its effectiveness has not been as expected. Therefore, the objective of this study is to find out how to engage customers with remanufactured engines in exhibitions. This study employed interviews and observational data as methods for primary data collection. The participants are managers and specialists involved in exhibition planning and execution. The analysis technique used is the thematic analysis. As a result of this study, a series of recommendations are presented whose main objective is to serve as a guide to the company in each of the 3 phases of preparation for an exhibition: pre-exhibition, on-site engagement tactic, and post-exhibition follow up. Further, a template was created that includes each of the phases to be considered during the preparation process for an exhibition. This tool will allow the company to make a clearer projection of its participation in an event and will reduce the margin of errors that could normally occur during an exhibition, guaranteeing a good performance.
Kokoelmat
  • Opinnäytetyöt (Avoin kokoelma)
Ammattikorkeakoulujen opinnäytetyöt ja julkaisut
Yhteydenotto | Tietoa käyttöoikeuksista | Tietosuojailmoitus | Saavutettavuusseloste
 

Selaa kokoelmaa

NimekkeetTekijätJulkaisuajatKoulutusalatAsiasanatUusimmatKokoelmat

Henkilökunnalle

Ammattikorkeakoulujen opinnäytetyöt ja julkaisut
Yhteydenotto | Tietoa käyttöoikeuksista | Tietosuojailmoitus | Saavutettavuusseloste