Entering the Finnish food market
Luong, Nhu (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112831164
https://urn.fi/URN:NBN:fi:amk-2024112831164
Tiivistelmä
Matcha is a nutrition food for people's health, matcha culture is well-known across the world and it is only mentioned as a product of Japan. The Vietnamese author of this thesis would like to bring a high-quality matcha green tea powder product of a Viet-namese brand to the Finland market which is considered as a potential area for the internationalization of the product.
The empirical research was conducted by analyzing theories from several printed and electronic sources. The primary data was collected from the survey, which was made to support this thesis. the introduction part is always opening part, it introduces about the thesis and the objective of this thesis. in order to get the deeper analysis for the process of internationalization, the write uses macro-level, industry, and data analysis to support for the startup idea. SWOT table is compounded based on the analysis of the questionnaires results of the survey, which shows matcha product be a favourite drink of Finns.
The result of the thesis is showing that Finns market is a potential market to enter for Vietnamese Matcha. The opportunities for the future and expanding the startup idea would need oversea research. The thesis helps audiences know the current Finns market to make decision of internationalization.
The empirical research was conducted by analyzing theories from several printed and electronic sources. The primary data was collected from the survey, which was made to support this thesis. the introduction part is always opening part, it introduces about the thesis and the objective of this thesis. in order to get the deeper analysis for the process of internationalization, the write uses macro-level, industry, and data analysis to support for the startup idea. SWOT table is compounded based on the analysis of the questionnaires results of the survey, which shows matcha product be a favourite drink of Finns.
The result of the thesis is showing that Finns market is a potential market to enter for Vietnamese Matcha. The opportunities for the future and expanding the startup idea would need oversea research. The thesis helps audiences know the current Finns market to make decision of internationalization.