A Business Plan for Smart Display Oy
Kabir, Mozahidul; Khan, Mahmudul (2015)
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501301779
https://urn.fi/URN:NBN:fi:amk-201501301779
Tiivistelmä
It is essential for a company to develop an effective business plan in order to survive in the market and achieve its objectives. A proper and detailed business plan guides a company's owners in making accurate forecasts, provides a direction for running the operations of the company and helps formulate the corporate vision and mission for the company. At the same time, the company is more likely to succeed against its competitors when using a properly developed business plan.
The purpose of this bachelor's thesis is to develop a comprehensive business plan for a digital sign company called Smart Display Oy, which is located in Helsinki, Finland. This thesis report analyses the current situation of Smart Display Oy from different angles and it attempts to identify the deficiencies in the company’s services and then to offer a new business plan in accordance with the development needs of the company.
Qualitative and quantitative research methods were used in this paper. A customer satisfaction survey was conducted by distributing a questionnaire containing ten questions to thirty customers. The authors conducted an interview with the CEO of Smart Display Oy, Mr. Faruk Aktar Tareq in order to investigate the existing business situation and current strategies of the company. A literature review was also conducted to locate relevant information from print and online sources.
The purpose of this bachelor's thesis is to develop a comprehensive business plan for a digital sign company called Smart Display Oy, which is located in Helsinki, Finland. This thesis report analyses the current situation of Smart Display Oy from different angles and it attempts to identify the deficiencies in the company’s services and then to offer a new business plan in accordance with the development needs of the company.
Qualitative and quantitative research methods were used in this paper. A customer satisfaction survey was conducted by distributing a questionnaire containing ten questions to thirty customers. The authors conducted an interview with the CEO of Smart Display Oy, Mr. Faruk Aktar Tareq in order to investigate the existing business situation and current strategies of the company. A literature review was also conducted to locate relevant information from print and online sources.