Developing a marketing plan : Habson Communication Limited, Bangladesh

Abstract

The research background was based on the commissioning companies concern about their company’s visibility and market position in Bangladesh. The proposed marketing plan will be workable for the case company to raise their visibility and enhance their market rank in Bangladesh.

The study digs into the current market scenario, challenges faced by Habson Communication Limited, and the proposed marketing plan serves as a roadmap for Habson Communication Limited to improve its market position and company visibility.

The research will develop a theoretical framework to analyse competitors, establish marketing strategy and propose potential improvements for the company’s future. The study for this thesis will encompass a research technique with qualitative methods. Conducting the research through interviews, and data analysis to understand current competitive scenario in the event services industry in Bangladesh.