Enhancing the User Experience of the Studentii Muncitori SRL's Website
Coman, Ana (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024120332373
https://urn.fi/URN:NBN:fi:amk-2024120332373
Tiivistelmä
The objective of this research is to identify and analyze the challenges users face on the Studentii Muncitori SRL website, and to develop recommendations for improving the website’s functionality and user experience. The primary goal is to support the growth of Studentii Muncitori SRL by enhancing user satisfaction and engagement with the website. Specifically, the study aims to identify issues with the current site, propose solutions to address these challenges, and provide recommendations for continuous improvements that can increase the website's usability and functionality.
To achieve this, the research focused on collecting direct feedback from users through surveys designed to understand their needs. The theoretical framework is based on web design principles and user-centered design, emphasizing the importance of intuitive interfaces, responsive features, and easy navigation for a better user experience.
The research used a mixed-methods approach, combining quantitative data from survey responses with qualitative information from open-ended questions. This methodology allowed for a thorough analysis of the challenges related to user experience, helping to identify specific areas that needed improvement to better meet user expectations.
The survey findings revealed several challenges, including difficulties with navigation, search functionality, and mobile responsiveness. Based on this feedback, a prototype was developed using the Wix platform, focusing on improving navigation, search functionality, optimizing the site for mobile devices, and enhancing accessibility features. A follow-up survey was conducted to assess the usability of the prototype. Users reported noticeable improvements in navigation, search functionality, and mobile compatibility, validating the design changes.
The results from the second survey were used to develop a set of recommendations to further enhance the website's user experience and to sustain the business growth. Key recommendations are the addition of a live support feature and further optimization of mobile interfaces. This study demonstrates the effectiveness of the user-centered design approach in addressing user needs and creating a more functional, accessible, and responsive web design.
To achieve this, the research focused on collecting direct feedback from users through surveys designed to understand their needs. The theoretical framework is based on web design principles and user-centered design, emphasizing the importance of intuitive interfaces, responsive features, and easy navigation for a better user experience.
The research used a mixed-methods approach, combining quantitative data from survey responses with qualitative information from open-ended questions. This methodology allowed for a thorough analysis of the challenges related to user experience, helping to identify specific areas that needed improvement to better meet user expectations.
The survey findings revealed several challenges, including difficulties with navigation, search functionality, and mobile responsiveness. Based on this feedback, a prototype was developed using the Wix platform, focusing on improving navigation, search functionality, optimizing the site for mobile devices, and enhancing accessibility features. A follow-up survey was conducted to assess the usability of the prototype. Users reported noticeable improvements in navigation, search functionality, and mobile compatibility, validating the design changes.
The results from the second survey were used to develop a set of recommendations to further enhance the website's user experience and to sustain the business growth. Key recommendations are the addition of a live support feature and further optimization of mobile interfaces. This study demonstrates the effectiveness of the user-centered design approach in addressing user needs and creating a more functional, accessible, and responsive web design.