The impact of corporate social responsibility implementation by Lidl on consumer purchase intention
Lama, Roshan Dorje; Gurung, Sonit (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121034238
https://urn.fi/URN:NBN:fi:amk-2024121034238
Tiivistelmä
The aim of this study was to assess the influence of LIDL's implementation of corporate social responsibility (CSR) on consumer purchase intention. The study's independent variable was the impact of corporate social responsibility (CSR), and its dependent variable was customer purchase intention. Quantitative analysis was used throughout this study to achieve its objective. Online surveys were done, and pre-planned questions were sent to people in Finland.
The study shows that there was a strong link between corporate social responsibility (CSR) and consumer purchase intention.
The study shows that there was a strong link between corporate social responsibility (CSR) and consumer purchase intention.