Risks of Selling on Amazon Marketplace for Third-Party Sellers
Pietarinen, Lauri (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121034377
https://urn.fi/URN:NBN:fi:amk-2024121034377
Tiivistelmä
The thesis was commissioned by Eumer Finland Oy. The aim of the thesis was to research risks related to selling on Amazon Marketplace. The research is important since Amazon offers thirdparty sellers’ possibility to reach new customers. By researching the risks associated with selling on Amazon, thirdparty sellers can prepare better for a successful entry into the Amazon Marketplace.
The thesis uses two qualitative research methods: an integrative literature review and a semi-structured interview to find answers to the research questions. The integrative literature review provided essential insights into the risks of selling on Amazon. It also provided strategies for thirdparty sellers to mitigate them. The findings from the literature review were supported by two semistructured interviews conducted with the online store and Amazon store managers.
The findings from the integrative literature review and semistructured interviews allowed to form an overview of the risks sellers face on Amazon Marketplace as well as strategies for mitigating the identified risk themes.
The thesis uses two qualitative research methods: an integrative literature review and a semi-structured interview to find answers to the research questions. The integrative literature review provided essential insights into the risks of selling on Amazon. It also provided strategies for thirdparty sellers to mitigate them. The findings from the literature review were supported by two semistructured interviews conducted with the online store and Amazon store managers.
The findings from the integrative literature review and semistructured interviews allowed to form an overview of the risks sellers face on Amazon Marketplace as well as strategies for mitigating the identified risk themes.