Market Entry Plan to Switzerland for Remote Interpretation Service
Karjalainen, Jarkko (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121034402
https://urn.fi/URN:NBN:fi:amk-2024121034402
Tiivistelmä
This thesis studies how potential market Switzerland is for Youpret’s remote interpretation service. Main focus is on how good market the Swiss market is for Youpret but also, in recommending potential ways of entering the market. Secondary data such as information on governmental websites, studies and articles is used to reach the goals of this thesis.
This thesis is based on theories such as, PESTEL analysis, SWOT analysis, Porter’s five forces, 4Ps of marketing, competitor analysis, STP model to answer the research questions of this thesis.
With this thesis better understanding of interpretation field of Switzerland can be gained. Business environment of Switzerland has been studied, and interpretation industry has been analysed to gain knowledge about the competitors of Youpret in Switzerland. The thesis is concluded by discussion about the findings of the study and limitations of it.
This thesis is based on theories such as, PESTEL analysis, SWOT analysis, Porter’s five forces, 4Ps of marketing, competitor analysis, STP model to answer the research questions of this thesis.
With this thesis better understanding of interpretation field of Switzerland can be gained. Business environment of Switzerland has been studied, and interpretation industry has been analysed to gain knowledge about the competitors of Youpret in Switzerland. The thesis is concluded by discussion about the findings of the study and limitations of it.