Marketing Strategies for Promoting 3D Storytelling : A Case Study of Cineshare's Omniverse Platform
Joshi, Lavanya (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121034396
https://urn.fi/URN:NBN:fi:amk-2024121034396
Tiivistelmä
This thesis aims to identify and analyze the most suitable marketing strategies for Cineshare, a start-up company using Nvidia Omniverse technology to create a 3D visual storytelling application. The aim is to determine best practices in raising awareness and marketing Cineshare’s innovative solutions to the targeted customer segments, helping Cineshare in its marketing endeavors. To achieve this, the study concentrates on the strategic development activities in context to the customer interaction framework, multi-channel marketing communication, and the integration of the platform with latest market trends of digital narratives in emerging markets.
The theoretical framework involves the Business Model Canvas, SWOT analysis, and Value Propositions’ models as well as relevant literature on the digital marketing strategies. This work relied on a qualitative technique, and consequently, data was collected from interviews with the Cineshare’s CEO and CMO. This approach helped to gather profound insights into the company’s marketing strategy with the focus on partnerships, content, and right channels.
Key findings highlight that the use of partnerships aimed at technology leaders is a successful approach that contributes to increasing the credibility of Cineshare. Among all the platforms, LinkedIn, YouTube, and Discord were recognized as essential for reaching professionals and creating communities actively. The findings show that marketing and promotional efforts with these platforms effectively correspond with Cineshare’s value proposition to satisfy particular needs in the architecture, entertainment, and design fields.
The study demonstrates that Cineshare should improve its multi channel approach, some partnership network, focusing on segmented customer needs in future that may help the organisation to increase its market position. It also recommends prioritizing partnership driven marketing, using community building platforms and further tailoring content to connect the most with specific customer groups.
Keywords: 3D visual storytelling, digital marketing, partnership strategy, multi-channel marketing, startup marketing strategies
The theoretical framework involves the Business Model Canvas, SWOT analysis, and Value Propositions’ models as well as relevant literature on the digital marketing strategies. This work relied on a qualitative technique, and consequently, data was collected from interviews with the Cineshare’s CEO and CMO. This approach helped to gather profound insights into the company’s marketing strategy with the focus on partnerships, content, and right channels.
Key findings highlight that the use of partnerships aimed at technology leaders is a successful approach that contributes to increasing the credibility of Cineshare. Among all the platforms, LinkedIn, YouTube, and Discord were recognized as essential for reaching professionals and creating communities actively. The findings show that marketing and promotional efforts with these platforms effectively correspond with Cineshare’s value proposition to satisfy particular needs in the architecture, entertainment, and design fields.
The study demonstrates that Cineshare should improve its multi channel approach, some partnership network, focusing on segmented customer needs in future that may help the organisation to increase its market position. It also recommends prioritizing partnership driven marketing, using community building platforms and further tailoring content to connect the most with specific customer groups.
Keywords: 3D visual storytelling, digital marketing, partnership strategy, multi-channel marketing, startup marketing strategies