Conversion rate optimization: optimizing two landing pages page for COINMOTION OY

Abstract

This thesis aims to explore the effectiveness of optimizing two landing pages for COINMOTION OY, a cryptocurrency company. The study focuses on identifying and implementing conversion rate optimization strategies to improve user experience and engagement on two selected landing pages. The theoretical framework revolves around conversion theory, design principles for landing pages, and methods to enhance call-to-action (CTA) elements. Qualitative research, including content analysis of the two landing pages, is employed to derive actionable insights and recommendations. The results indicate that enhancing visual appeal, refining CTA language, and incorporating trust elements significantly increase conversion rates. The findings contribute to the understanding of conversion rate optimization in the context of the cryptocurrency industry.