Enhancing International Student Enrollment; A strategic Analysis of Thai Education Agencies’ Role in Promoting Kajaani University of Applied Sciences
Nuntagijjapaisan, Kanyarat (2024)
Nuntagijjapaisan, Kanyarat
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121235055
https://urn.fi/URN:NBN:fi:amk-2024121235055
Tiivistelmä
This thesis explores the factors influencing Thai students’ decisions to study at Kajaani University of Applied Sciences (KAMK) and their satisfaction with educational agencies, using the push-pull theory as a guiding framework. The research examines the interplay between push factors, such as limited opportunities in Thailand, and pull factors, including Finland’s reputation for safety, innovation, and high-quality education. Additionally, it highlights the role of Thai educational agencies in facilitating these decisions by bridging gaps in information, guidance, and support.
Adopting a mixed-methods approach, this study integrates quantitative survey data with qualitative insights from interviews. Key findings reveal that accurate information and career guidance are significant contributors to student satisfaction, while lifestyle and cultural factors, though less statistically significant, play a meaningful role in shaping students’ overall experience.The thesis emphasizes the importance of strategic collaboration with educational agencies, digital marketing, and tailored support programs to enhance recruitment and retention efforts. By addressing cultural and academic adaptation challenges and leveraging innovative strategies, KAMK can better align its offerings with the aspirations of international students. This research contributes to the growing discourse on educational internationalization and underscores the strategic role of business and management in higher education.
Adopting a mixed-methods approach, this study integrates quantitative survey data with qualitative insights from interviews. Key findings reveal that accurate information and career guidance are significant contributors to student satisfaction, while lifestyle and cultural factors, though less statistically significant, play a meaningful role in shaping students’ overall experience.The thesis emphasizes the importance of strategic collaboration with educational agencies, digital marketing, and tailored support programs to enhance recruitment and retention efforts. By addressing cultural and academic adaptation challenges and leveraging innovative strategies, KAMK can better align its offerings with the aspirations of international students. This research contributes to the growing discourse on educational internationalization and underscores the strategic role of business and management in higher education.