Crowdsourcing as a development method for solo group tour production
Suni, Birthe (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121335547
https://urn.fi/URN:NBN:fi:amk-2024121335547
Tiivistelmä
The thesis investigates the feasibility of crowdsourcing as a development method for producing group tours targeting solo travelers. Following the theories of service design, open innovation, and crowdsourcing, the research explored their integration into group tour product development.
A quantitative survey was conducted with Finnish solo travelers to analyze their preferences, motivations, and willingness to engage in collaborative planning processes.
The findings revealed that crowdsourcing would improve customer alignment, foster innovation and mitigate production risks for small and medium-sized tour operators. Motivational factors such as cost-sharing and social interaction emerged as key drivers for participation. However, challenges related to group dynamics and decision-making transparency were identified.
The study provided actionable recommendations for leveraging crowdsourcing in solo group tour production, particularly for SMEs, to enhance their competitiveness and efficiency in an evolving market.
A quantitative survey was conducted with Finnish solo travelers to analyze their preferences, motivations, and willingness to engage in collaborative planning processes.
The findings revealed that crowdsourcing would improve customer alignment, foster innovation and mitigate production risks for small and medium-sized tour operators. Motivational factors such as cost-sharing and social interaction emerged as key drivers for participation. However, challenges related to group dynamics and decision-making transparency were identified.
The study provided actionable recommendations for leveraging crowdsourcing in solo group tour production, particularly for SMEs, to enhance their competitiveness and efficiency in an evolving market.