Social Media Sports Marketing in Flag Football: National Teams in Finland and the United States
Pasanen, Viivi (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121636184
https://urn.fi/URN:NBN:fi:amk-2024121636184
Tiivistelmä
This thesis was made to research flag football marketing in social media by comparing social media platforms of Finnish and the United States national flag football teams. This subject was selected to evaluate Finnish national flag football team’s social media marketing, and potentially finding development points from it. Flag football is a growing sport in Finland which has not reached out to the potential it might have with the right marketing. This thesis concentrates on social media marketing on Instagram and Facebook.
In this thesis, interview and a survey was used to research the current situation on the subject besides researching online. This decision of reseach methods was made to get information directly from the source. Research showed a lack of social media marketing team on Finland’s national flag football teams behalf which can be seen on these platforms. Differences on follower rates can be explained with the United States being the home country of flag football, and different rates of users on each country. Finnish national flag team concentrates at the time mostly to followers inside their sport community which explains the lack of reaching out to people outside of this group.
Research of this thesis found improvement points on the content and activity of Finnish national flag football team’s social media marketing. Widening their target group, and a social media manager for flag football could help improve matters.
In this thesis, interview and a survey was used to research the current situation on the subject besides researching online. This decision of reseach methods was made to get information directly from the source. Research showed a lack of social media marketing team on Finland’s national flag football teams behalf which can be seen on these platforms. Differences on follower rates can be explained with the United States being the home country of flag football, and different rates of users on each country. Finnish national flag team concentrates at the time mostly to followers inside their sport community which explains the lack of reaching out to people outside of this group.
Research of this thesis found improvement points on the content and activity of Finnish national flag football team’s social media marketing. Widening their target group, and a social media manager for flag football could help improve matters.