Nokia Next Generation AR Application : A Case Study of Nokia Corporation
Rama, Arben; Doroci, Riga; Abdirahman, Abdirahman; Wairah, Sakeriye (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024122338091
https://urn.fi/URN:NBN:fi:amk-2024122338091
Tiivistelmä
This bachelor's thesis was conducted in conjunction with Nokia Corporation and Laurea University of Applied Science. The objective was to present a conceptual proposal for the creation of an enhanced customer experience through the utilization of augmented reality in a stadium context. The concept proposed by the team was the development of a Next Generation AR application for Nokia, to enhance the overall experience of end users at events.
The functional component of the thesis was developed through the utilization of the Design Sprint methodology. The team employed a variety of methods, including surveys, benchmarking, and brainwriting to gain insight into the concept. This thesis provides an overview of the project background, the design sprint process, and the key technological and functional capabilities of the Nokia Next Generation AR Application.
In light of the feedback provided by representatives from Nokia, it became evident that the concept was required in order to enhance the customer experience in an innovative manner within the Nokia Arena. The prototype was met with favorable responses with regard to its design and simplicity. The survey results also indicated a high level of interest in the use of augmented reality in a stadium context.
As streaming services continue to expand at a rapid pace, it is imperative for organizations to prioritise the enhancement of the customer experience in order to maintain customer engagement with live events. Furthermore, the application has significant potential for use as an accessibility feature, a topic which this thesis also addresses. Furthermore, the thesis examined the potential benefits and future scope of the Nokia Corporation.
Keywords: Design Sprint, AR-technology, Nokia Arena, Network As Code
The functional component of the thesis was developed through the utilization of the Design Sprint methodology. The team employed a variety of methods, including surveys, benchmarking, and brainwriting to gain insight into the concept. This thesis provides an overview of the project background, the design sprint process, and the key technological and functional capabilities of the Nokia Next Generation AR Application.
In light of the feedback provided by representatives from Nokia, it became evident that the concept was required in order to enhance the customer experience in an innovative manner within the Nokia Arena. The prototype was met with favorable responses with regard to its design and simplicity. The survey results also indicated a high level of interest in the use of augmented reality in a stadium context.
As streaming services continue to expand at a rapid pace, it is imperative for organizations to prioritise the enhancement of the customer experience in order to maintain customer engagement with live events. Furthermore, the application has significant potential for use as an accessibility feature, a topic which this thesis also addresses. Furthermore, the thesis examined the potential benefits and future scope of the Nokia Corporation.
Keywords: Design Sprint, AR-technology, Nokia Arena, Network As Code