Production of a short-form video advertisement for social media

Abstract

The thesis contains an analysis of online video advertising, briefly discussing its history in digital marketing and its current role in the modern, social media dominated landscape of the digital space. A detailed breakdown of short-form video content, especially through the lens of marketing on social media, is also contained within the thesis. The document also explores the process of video production with a focus on short-form video, for use on social media. The goal of these analysis was to serve as the theoretical component, on which the practical component of the thesis is based upon. The practical component is a short-form video advertisement, produced for EJR- Products Oy. Its production stages are detailed in the thesis, documenting the process of creating a real video advertisement, its publication and distribution on social media.