Consumer car purchasing behaviour in Nepal : impact of COVID-19 on buying behavior
Pradhan, Sweta; Karki, Sajan (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024122037978
https://urn.fi/URN:NBN:fi:amk-2024122037978
Tiivistelmä
This thesis aimed to investigate how the COVID-19 epidemic affected customer behavior in Nepal's automotive market, with a particular emphasis on changes in car purchasing habits. The study examined the impact of economic difficulties, health concerns, and increased digital reliance on consumer behavior.
The study applied a descriptive approach, combining qualitative and quantitative methods. Primary data included surveys and questionnaires, as well as secondary sources, including such as books, reports, and industry analysis. The study investigated aspects like price, safety, usability, and the growing use of digital platforms for automobile research as traditional showrooms became less accessible.
The data show that customer priorities have shifted significantly, with affordability, fuel efficiency, and maintenance costs taking priority due to financial uncertainties. Many consumers postpone purchases or choose old cars. The survey also noted the increased importance of Internet platforms and social factors in decision-making. These findings are useful for manufacturers, dealerships, and policymakers looking to react to changing consumer needs. Future research could focus on the role of technology and long-term trends in the post-pandemic automotive business.
The study applied a descriptive approach, combining qualitative and quantitative methods. Primary data included surveys and questionnaires, as well as secondary sources, including such as books, reports, and industry analysis. The study investigated aspects like price, safety, usability, and the growing use of digital platforms for automobile research as traditional showrooms became less accessible.
The data show that customer priorities have shifted significantly, with affordability, fuel efficiency, and maintenance costs taking priority due to financial uncertainties. Many consumers postpone purchases or choose old cars. The survey also noted the increased importance of Internet platforms and social factors in decision-making. These findings are useful for manufacturers, dealerships, and policymakers looking to react to changing consumer needs. Future research could focus on the role of technology and long-term trends in the post-pandemic automotive business.