Creating awarness of and interest in LinkedIn with a limited budget : case Edupower
Gerling, Elizaveta (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202501101159
https://urn.fi/URN:NBN:fi:amk-202501101159
Tiivistelmä
This thesis explores strategic LinkedIn marketing approaches tailored for small and medium-sized enterprises (SMEs), with Edupower as the case company. SMEs often face the challenge of achieving significant brand visibility and engagement while operating under budgetary constraints. Given LinkedIn’s growing role as a professional networking platform, the study investigates cost-effective strategies to enhance Edupower's presence, leveraging the platform’s features to foster engagement, credibility, and business growth.
The research adopts a mixed-methods approach, combining theoretical insights from relevant literature and an expert interview with a LinkedIn B2B marketing consultant, Kirill Vdov. Key focus areas include profile optimization, content strategy enhancement, targeted networking, leveraging LinkedIn Ads, and data-driven decision-making. The study also emphasizes practical implementations for SMEs to maximize their LinkedIn efforts effectively.
The results demonstrate that strategic content planning, consistent posting, and thoughtful audience engagement are pivotal for fostering connections and building credibility. The research highlights the importance of tailoring content to professional audiences, showcasing expertise, and utilizing LinkedIn analytics to monitor and refine strategies. Recommendations emphasize the immediate impact of profile optimization and the long-term benefits of a robust content strategy.
The findings provide actionable insights for SMEs like Edupower to navigate LinkedIn’s ecosystem efficiently, contributing to the broader understanding of digital marketing strategies within budgetary constraints.
The research adopts a mixed-methods approach, combining theoretical insights from relevant literature and an expert interview with a LinkedIn B2B marketing consultant, Kirill Vdov. Key focus areas include profile optimization, content strategy enhancement, targeted networking, leveraging LinkedIn Ads, and data-driven decision-making. The study also emphasizes practical implementations for SMEs to maximize their LinkedIn efforts effectively.
The results demonstrate that strategic content planning, consistent posting, and thoughtful audience engagement are pivotal for fostering connections and building credibility. The research highlights the importance of tailoring content to professional audiences, showcasing expertise, and utilizing LinkedIn analytics to monitor and refine strategies. Recommendations emphasize the immediate impact of profile optimization and the long-term benefits of a robust content strategy.
The findings provide actionable insights for SMEs like Edupower to navigate LinkedIn’s ecosystem efficiently, contributing to the broader understanding of digital marketing strategies within budgetary constraints.