Crowd Management for Nokia Arena : a Case Study of Nokia Corporation
Huotari, Anna; Ibrahim, Asmaa; Koljonen, Sirpa; Laitinen, Elisa (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202501151404
https://urn.fi/URN:NBN:fi:amk-202501151404
Tiivistelmä
The thesis commissioned by Nokia Corporation explores the concept of the "Next Generation Stadium" by addressing solutions to reduce congestion in key areas of Nokia Arena and enhance customer flow during peak times. The primary objective of the project was to develop a crowd monitoring system that provides visitors with real-time congestion data across different areas of the arena.
The development task involved designing a visual display system capable of presenting real-time crowd density data, leveraging Nokia's 5G network, Network as Code and Device Location technology. The theoretical framework was based on research into crowd management technologies, customer journey mapping, and a qualitative survey conducted for event visitors.
The project utilized the Design Sprint methodology, a structured approach that facilitated rapid prototyping and testing of the crowd monitoring system within a five-day timeframe. The prototype was developed iteratively, with refinements made during the Design Sprint based on user feedback and newly gathered insights.
The project’s key outcome was a prototype of a crowd monitoring system tailored to the needs of Nokia Arena. This system enables visitors to make informed decisions about utilizing service points and navigating the arena. The feedback from surveys indicated a positive reception of the concept, highlighting its potential to enhance the visitor experience by reducing waiting times and optimizing customer flow.
The development task involved designing a visual display system capable of presenting real-time crowd density data, leveraging Nokia's 5G network, Network as Code and Device Location technology. The theoretical framework was based on research into crowd management technologies, customer journey mapping, and a qualitative survey conducted for event visitors.
The project utilized the Design Sprint methodology, a structured approach that facilitated rapid prototyping and testing of the crowd monitoring system within a five-day timeframe. The prototype was developed iteratively, with refinements made during the Design Sprint based on user feedback and newly gathered insights.
The project’s key outcome was a prototype of a crowd monitoring system tailored to the needs of Nokia Arena. This system enables visitors to make informed decisions about utilizing service points and navigating the arena. The feedback from surveys indicated a positive reception of the concept, highlighting its potential to enhance the visitor experience by reducing waiting times and optimizing customer flow.