Transition pathways of B2B sales companies toward sustainability : a matrix-based model for buyer–seller interactions
Hautamäki, Pia; Burgdorff Jensen, Karina; Urbinati, Andrea (2024)
Hautamäki, Pia
Burgdorff Jensen, Karina
Urbinati, Andrea
Editoija
Kabadayi, Sertan
Bui, Myla
Grewal, Lauren S.
American Marketing Association
2024