Remedies for competition for Best-Halla Oy on the Swedih market, success factor quality

Abstract

The starting-point of the thesis was an assignment from Best-Hall Oy, a manufacturer of PVC­covered steel framed industrial halls. For several years Best-Hall Oy has suffered from increasingly tense competition and decreased sales on the Swedish market. The objective of this thesis was to provide Best-Hall Oy with information as to which are its main problems and weaknesses on the Swedish market, and furthermore to come up with the most efficient remedies for those problems to be able to compete better and increase sales significantly. The identifying and solving of the problems was steered by Best-Hall's competition strategy, high quality of products and operations. The problem-solving began with examining literature on different aspects of quality. Internal documents of the company were examined and an interview with the company's representation in Sweden carried out to assess Best-Hall Oy's current situation and history on the Swedish market. Furthermore, a PESTEL-analysis and a Competitor Analysis were implemented in order to analyse the external environment. A survey w·as performed among potential customers in Sweden and the results analysed to identify the problems and best possible remedies for competition in Sweden. It was concluded that by reforming the current situation with representation, and by increasing appropriate marketing efforts and by getting effective references in Sweden to gain more visibility and a stronger brand, the quality conscious customers will be reached better and sales increased.