Social media content plan for a car dealership in the United States : case company : a car dealership in Portland, Oregon
Lehtinen, Nels (2024)
2024
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202502253341
https://urn.fi/URN:NBN:fi:amk-202502253341
Tiivistelmä
In today’s age, having a strong social media presence is a crucial element of any company’s marketing strategy. Social media enables businesses to connect with consumers, enhance brand visibility, and foster customer engagement. The thesis presents a strategic social media content plan aimed at expanding the case company’s reach across its social media platforms, particularly TikTok, Instagram, and Facebook.
The aim of this thesis is to develop a detailed social media content publishing calendar with strategically designed video ideas tailored specifically for an automotive dealership. To ensure the effectiveness of the publishing calendar, the thesis will analyze the past year's social media analytics, providing valuable insights into the demographic and behavior of the client company's audience.
This thesis centers on analyzing social media analytics from 2024 to develop an in-formed marketing strategy for 2025. By examining the demographic, behavior, and engagement patterns of the client company’s audience, this research will outline strategies for growth. The client company, an automotive dealership based in Oregon, aims to attract a younger demographic while maintaining its established customer base of middle-aged consumers. A key outcome of this thesis will be the creation of a comprehensive publishing calendar for 2025, which will serve as a vital tool to guide the company’s content creation and posting efforts throughout the year.
The aim of this thesis is to develop a detailed social media content publishing calendar with strategically designed video ideas tailored specifically for an automotive dealership. To ensure the effectiveness of the publishing calendar, the thesis will analyze the past year's social media analytics, providing valuable insights into the demographic and behavior of the client company's audience.
This thesis centers on analyzing social media analytics from 2024 to develop an in-formed marketing strategy for 2025. By examining the demographic, behavior, and engagement patterns of the client company’s audience, this research will outline strategies for growth. The client company, an automotive dealership based in Oregon, aims to attract a younger demographic while maintaining its established customer base of middle-aged consumers. A key outcome of this thesis will be the creation of a comprehensive publishing calendar for 2025, which will serve as a vital tool to guide the company’s content creation and posting efforts throughout the year.