Developing a start-up in general aviation : enhanced situational awareness in aircrafts using computer vision

Abstract

This thesis develops commercial strategy and business plan for a startup aimed at enhancing situational awareness in general aviation through computer vision technology. The primary goal is to gather insights to support the author's plans to establish the startup by analyzing general aviation as evolving industry, and formulate entrepreneurial roadmap for addressing its technical, regulatory, and market challenges. Data sources include interviews and surveys with pilots, aviation safety officers, and other stakeholders, alongside secondary data from literature, industry reports, and case studies. Combining theoretical background with primary research offers actionable insights for the startup's development.

The plan covers market analysis, competitive landscape, customer segmentation, partnerships, technology, and financial considerations. It also examines market conditions, customer needs, and resources critical to establishing and operating the business successfully.