Finland as a potential market for The Sniffers n.v.
Bergroth, Jannika (2007)
2007
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202503315300
https://urn.fi/URN:NBN:fi:amk-202503315300
Tiivistelmä
The objective of the thesis is the internationalisation of a company and information collection concerning the Finnish market for an emission & environmental monitoring service company, The Sniffers n.v., located in Mol in Belgium. The theoretical framework is based on internationalisation of a company and international market research. The following aspects of internationalisation are examined in this context: reasons, aims, barriers and perceptions. International market research includes instructions on how to perform a good market research supported by the collection of secondary and primary information.
Secondary, and in some extent primary data, was collected. The information was collected from literature, the Internet, magazines, a survey and through direct contact by phone calls. The collected information includes basic information on Finland; the economic situation, the structure of the industry and its infrastructure. The information also includes information about competitors and potential customers for The Sniffers n.v.
It can be presumed that there are potential customers for The Sniffers n.v. in Finland, as the country is highly industrialised and developed. There are no direct competitors for The Sniffers n.v .. However, Finland has a strong know-how in technology and issues related to the environment and therefore the market may already be saturated. With a carefully made marketing plan, The Sniffers n.v. can be presumed to succeed on the Finnish market.
Secondary, and in some extent primary data, was collected. The information was collected from literature, the Internet, magazines, a survey and through direct contact by phone calls. The collected information includes basic information on Finland; the economic situation, the structure of the industry and its infrastructure. The information also includes information about competitors and potential customers for The Sniffers n.v.
It can be presumed that there are potential customers for The Sniffers n.v. in Finland, as the country is highly industrialised and developed. There are no direct competitors for The Sniffers n.v .. However, Finland has a strong know-how in technology and issues related to the environment and therefore the market may already be saturated. With a carefully made marketing plan, The Sniffers n.v. can be presumed to succeed on the Finnish market.