Globalization and corporate growth opportunities in the European ice hockey markets
Petrov, Aleksandr (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202504156571
https://urn.fi/URN:NBN:fi:amk-202504156571
Tiivistelmä
Examining the growing tendency of North American ice hockey players seeking professional careers in Finland, this study analyses globalization and possible corporate growth opportunities in European ice hockey markets. While assessing the effects on Finnish leagues and the players' professional paths, the study investigates the causes that are driving this migration,such as career sustainability, cultural interaction, and competitive chances.
By combining qualitative and quantitative analyses, the study emphasizes how North American imports improve the calibre and exposure of Finnish ice hockey, encourage league operations to be more innovative, and impact fan interaction tactics. Additionally, by establishing player-centric initiatives, strengthening transatlantic alliances, and generating new income sources, the report highlights important chances for companies like PlayHockeyInEurope to capitalize on this trend.
The study provides practical insights for influencing the future of hockey in Finland by placing this phenomenon within larger patterns of sports globalization, with possibility of growth for both players and the Finnish League “Liiga”.
By combining qualitative and quantitative analyses, the study emphasizes how North American imports improve the calibre and exposure of Finnish ice hockey, encourage league operations to be more innovative, and impact fan interaction tactics. Additionally, by establishing player-centric initiatives, strengthening transatlantic alliances, and generating new income sources, the report highlights important chances for companies like PlayHockeyInEurope to capitalize on this trend.
The study provides practical insights for influencing the future of hockey in Finland by placing this phenomenon within larger patterns of sports globalization, with possibility of growth for both players and the Finnish League “Liiga”.