Feasibility of establishing a Vietnamese-style coffee shop in Finland : signature drinks: Salted cream coffee
Phan, Tan Dat (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025051210643
https://urn.fi/URN:NBN:fi:amk-2025051210643
Tiivistelmä
The thesis examined the feasibility of launching Ca Phe Muoi Chu Long, a Vietnamese-style coffee shop, in Finland. The aim was to assess whether salted cream coffee and Vietnamese coffee culture could succeed in the Finnish specialty coffee market. The target organization was a small business seeking to expand internationally by offering culturally distinctive coffee experiences.
The research was based on consumer behavior theory, the Business Model Canvas, and market feasibility analysis, including Porter’s Five Forces. A quantitative approach was used, with data collected through a survey of 50 Finnish coffee consumers, supported by secondary sources from academic and industry literature.
Findings showed that Finnish consumers value quality, sustainability, and unique coffee experiences. Although salted cream coffee was unfamiliar, it sparked strong interest. Preferences were influenced by price, ambiance, and cultural storytelling. The business model and financial analysis suggested potential profitability within 3–6 months, supporting the conclusion that the concept holds both cultural appeal and commercial viability in Finland.
The research was based on consumer behavior theory, the Business Model Canvas, and market feasibility analysis, including Porter’s Five Forces. A quantitative approach was used, with data collected through a survey of 50 Finnish coffee consumers, supported by secondary sources from academic and industry literature.
Findings showed that Finnish consumers value quality, sustainability, and unique coffee experiences. Although salted cream coffee was unfamiliar, it sparked strong interest. Preferences were influenced by price, ambiance, and cultural storytelling. The business model and financial analysis suggested potential profitability within 3–6 months, supporting the conclusion that the concept holds both cultural appeal and commercial viability in Finland.