Google Ads and Digital Marketing Trends : Evaluating Campaign Effectiveness for Company X
Baqous, Melica (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025051311202
https://urn.fi/URN:NBN:fi:amk-2025051311202
Tiivistelmä
The aim of the thesis was to investigate the effectiveness of a Google Ads campaign, and examine Google Ads as a marketing tool. The research focused on a campaign carried out for a restaurant establishment, referred to as Company X.
The objective was to explore the significance of effective marketing strategies and current digital marketing trends within the restaurant industry, while also analyzing the effectiveness of the Google Ads Campaign for Company X. In addition, the study aimed to examine the role of digital advertising in customer engagement and business performance.
A quantitative empirical approach was applied, using campaign performance data to assess how well the ads reached and engaged target customers. The data analyzed included key performance metrics from two separate periods. The results suggested that although Google Ads can increase online engagement, it does not automatically lead to higher sales outcomes.
The conclusion of the thesis emphasizes that efficient marketing strategies are essential for the restaurant industry. For Company X, future improvements could include implementing tracking tools as well as diversifying its marketing channels.
The objective was to explore the significance of effective marketing strategies and current digital marketing trends within the restaurant industry, while also analyzing the effectiveness of the Google Ads Campaign for Company X. In addition, the study aimed to examine the role of digital advertising in customer engagement and business performance.
A quantitative empirical approach was applied, using campaign performance data to assess how well the ads reached and engaged target customers. The data analyzed included key performance metrics from two separate periods. The results suggested that although Google Ads can increase online engagement, it does not automatically lead to higher sales outcomes.
The conclusion of the thesis emphasizes that efficient marketing strategies are essential for the restaurant industry. For Company X, future improvements could include implementing tracking tools as well as diversifying its marketing channels.