Marketing KAMK’s International Study Programs to Bangladesh

Abstract

This thesis describes how Kajaani University of Applied Sciences (KAMK) can efficiently promote its international study programs to potential study applicants in Bangladesh. Demand for global education is increasing and Finland's profile as a destination is rising. The research applies frameworks like AIDA, SWOT, PESTEL, STP, and the 9Ps of marketing to analyze and improve KAMK's engagement strategy. Primary data from students' survey responses and faculty interviews reveal highlights important motivational drivers as well as gaps in content engagement. The thesis concludes with a practical, AIDA-based marketing plan for the Bangladeshi context, further adding actionable characteristics to the field of international education marketing.