“The effectiveness of Marketing communication in the Amado Hotel”
Mironyceva, Anastasija (2025)
2025
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052214587
https://urn.fi/URN:NBN:fi:amk-2025052214587
Tiivistelmä
The objective of this thesis was to explore the effectiveness of marketing communication at Hotel Amado, located in the center of Pori, Finland. The research focuses on conversion rate optimization. It is done as theoretical research, with Hotel Amado acting as the commissioner.
This research explored how the hotel promotes itself, the possible challenges it faces with bookings in off-season and lower customer engagement regardless of high online visibility, and how these issues could potentially be improved.
The goal of the thesis was to analyze the existing marketing communication strategy of Hotel Amado, identify possible weaknesses, and suggest improvements through marketing theories.
This theoretical research was based on marketing theories such as the 7P marketing mix and the AIDA model. The study analyzed Hotel Amado’s marketing communication strategy within the structure of these theories. It also explored the hotel's social media marketing, the visual appearance of posts, and which types of posts gained more interaction.
The results of this study displayed the weaker parts of the hotel’s marketing. Even though the hotel has good things to promote, like a great location in the city center and friendly and professional staff, its social media marketing is not very strong. This can make it harder to get direct bookings.
After looking at the theory and how the hotel does its marketing now, the thesis gave some new ideas and suggestions to improve the content and social media use.
This research explored how the hotel promotes itself, the possible challenges it faces with bookings in off-season and lower customer engagement regardless of high online visibility, and how these issues could potentially be improved.
The goal of the thesis was to analyze the existing marketing communication strategy of Hotel Amado, identify possible weaknesses, and suggest improvements through marketing theories.
This theoretical research was based on marketing theories such as the 7P marketing mix and the AIDA model. The study analyzed Hotel Amado’s marketing communication strategy within the structure of these theories. It also explored the hotel's social media marketing, the visual appearance of posts, and which types of posts gained more interaction.
The results of this study displayed the weaker parts of the hotel’s marketing. Even though the hotel has good things to promote, like a great location in the city center and friendly and professional staff, its social media marketing is not very strong. This can make it harder to get direct bookings.
After looking at the theory and how the hotel does its marketing now, the thesis gave some new ideas and suggestions to improve the content and social media use.