Impact of local culture on hotel marketing strategies in Cox’s Bazar : a case study of Six Season Hotel
Tashin, Musfiq Hossain (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052315121
https://urn.fi/URN:NBN:fi:amk-2025052315121
Tiivistelmä
The research remains noticing the impact of local cultural elements on the hotel marketing strategies engaged by the Six Seasons Hotel in Cox’s Bazar, Bangladesh. As the hospitality industry, this research becomes gradually modest mainly in culturally amusing destinations, the incorporation of local traditions, language, cuisine and religious imposts into marketing strategies. This research has developed as a serious differentiator.
This research is adopting the research mixed approach that is relating with survey data from 40 hotel guests along with interviews from four hotel staff members. Also, it is involved in marketing, operations and guest relations. The findings are revealed that guests extremely value cultural authenticity in hotel services along with traditional cuisine, festivals and ornamentation presence mainly significant in their accommodation selections.
In addition, the hotel’s determinations are incorporating with local cultural themes into its marketing though respected are not always importantly perceived. This research is indicating a need for stronger and more consistent communication. This research has confirmed the strategic role of cultural elements in marketing campaigns, service design and brand positioning. The study is determined that culturally well-versed marketing improves guest satisfaction, emotional commitment and customer loyalty whereas also subsidising completely to community growth and professional presentation.
This research is adopting the research mixed approach that is relating with survey data from 40 hotel guests along with interviews from four hotel staff members. Also, it is involved in marketing, operations and guest relations. The findings are revealed that guests extremely value cultural authenticity in hotel services along with traditional cuisine, festivals and ornamentation presence mainly significant in their accommodation selections.
In addition, the hotel’s determinations are incorporating with local cultural themes into its marketing though respected are not always importantly perceived. This research is indicating a need for stronger and more consistent communication. This research has confirmed the strategic role of cultural elements in marketing campaigns, service design and brand positioning. The study is determined that culturally well-versed marketing improves guest satisfaction, emotional commitment and customer loyalty whereas also subsidising completely to community growth and professional presentation.