Market study of the milk tea industry and its viability in Uusimaa region : case study: Qi Tea chain

Abstract

The study aims to develop an acceptable market demographic of the milk tea industry in the Uusimaa region of Finland using a survey of 92 participants spread across 10 days of operations in a reputable milk tea shop in the mall of Tripla: QiTea. The final results showed some interesting facts about this emerging milk tea market in the region and can hopefully provide valuable insights to future businesses or studies into this popular drink and its potential market in Uusimaa and Finland as a whole.