Development Plan for the Outdoor Bar of Wukong Restaurant (Asian Buffet restaurant in Kajaani)
Nguyen, Phuong (2025)
Nguyen, Phuong
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052918072
https://urn.fi/URN:NBN:fi:amk-2025052918072
Tiivistelmä
This thesis was commissioned by Wukong Restaurant in Kajaani to develop a new outdoor bar concept that remains functional in rainy weather and supports year-round operation. The development task responds to the restaurant’s current challenge of being unable to use its outdoor bar during unfavorable weather, resulting in revenue loss and underutilized space. The objective is to create a practical, weather-resistant solution that aligns with the restaurant’s business strategy and enhances customer satisfaction. The implementation follows the Stage-Gate Model for product development. The project progresses through idea generation, concept planning, business modeling, service blueprinting, and financial analysis.
The outcome of the thesis was a comprehensive outdoor bar concept featuring a retractable roof, heating systems, and weather-resistant materials. Operational guidelines, cost estimates, and a marketing plan support the feasibility of the solution. The solution aims to increase seating capacity, improve customer experience, and boost off-season sales. The concept not only addresses the original problem but also offers a scalable model for similar hospitality businesses in cold climates. Future development could include smart climate control technologies or expansion into event hosting services.
The outcome of the thesis was a comprehensive outdoor bar concept featuring a retractable roof, heating systems, and weather-resistant materials. Operational guidelines, cost estimates, and a marketing plan support the feasibility of the solution. The solution aims to increase seating capacity, improve customer experience, and boost off-season sales. The concept not only addresses the original problem but also offers a scalable model for similar hospitality businesses in cold climates. Future development could include smart climate control technologies or expansion into event hosting services.