Enhancing donation campaigns for a non-proft organisation : case study: non-profit organisation X
Anttila, Charlotta (2025)
2025
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052817353
https://urn.fi/URN:NBN:fi:amk-2025052817353
Tiivistelmä
The aim of this thesis was to improve an upcoming Christmas fundraising campaign for a non-profit Organisation X, using insights gained from the Christmas fundraising campaign 2024. The work is part of a broader strategic framework in which the Organisation X seeks to initiate systematic fundraising efforts and diversify its sources of funding. The study utilised existing literature and applied the AIDA model as a theoretical framework to better understand donor behaviour and to support the development of a more effective campaign.
Data was collected using a mixed-method approach, utilising quantitative and qualitative research methods. The analysis revealed six key themes related to the effectiveness of the previous campaign. Based on these themes and the AIDA model, an enhanced campaign plan was developed. This thesis was carried out in collaboration with the non-profit Organisation X, which can apply the results in the planning and implementation of its future fundraising campaign efforts.
Data was collected using a mixed-method approach, utilising quantitative and qualitative research methods. The analysis revealed six key themes related to the effectiveness of the previous campaign. Based on these themes and the AIDA model, an enhanced campaign plan was developed. This thesis was carried out in collaboration with the non-profit Organisation X, which can apply the results in the planning and implementation of its future fundraising campaign efforts.