Implementing return machines for one-way packaging materials at Nigerian Breweries Plc: exploring sustainable consumer engagement in recycling
Oloyede, Ifeoluwa (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025053018170
https://urn.fi/URN:NBN:fi:amk-2025053018170
Tiivistelmä
This study examined the implementation of return machines in Nigeria, with a specific focus on Nigerian Breweries Plc, aiming to explore sustainable practices that could improve consumer engagement in recycling PET bottles and aluminum cans. The research addressed the challenge of low consumer participation, which hampers the effective use of return machines.
The study aimed to identify the factors influencing consumer behavior, understand consumer perceptions of return machines, and evaluate the impact of incentives, policies, and awareness strategies. A qualitative research method was employed, utilizing open-ended survey questions administered to 25 targeted participants in Lagos, Nigeria. A total of 22 valid responses were analyzed using thematic analysis with inductive coding to identify common patterns.
The results highlighted five key themes: accessibility, incentives, usability, education, and policy responsibility. These themes reflect the major factors affecting consumer engagement. The findings showed that improving the visibility and usability of return machines, offering attractive rewards, and conducting public education campaigns could significantly boost participation.
The study recommends forming partnerships with the government and NGOs, introducing policy support, and conducting pilot tests of return machines in major cities. Although the research faced limitations in terms of time and sample size, it provides practical strategies for Nigerian Breweries Plc to align its sustainability goals with consumer behavior and contribute to national environmental goals.
The study aimed to identify the factors influencing consumer behavior, understand consumer perceptions of return machines, and evaluate the impact of incentives, policies, and awareness strategies. A qualitative research method was employed, utilizing open-ended survey questions administered to 25 targeted participants in Lagos, Nigeria. A total of 22 valid responses were analyzed using thematic analysis with inductive coding to identify common patterns.
The results highlighted five key themes: accessibility, incentives, usability, education, and policy responsibility. These themes reflect the major factors affecting consumer engagement. The findings showed that improving the visibility and usability of return machines, offering attractive rewards, and conducting public education campaigns could significantly boost participation.
The study recommends forming partnerships with the government and NGOs, introducing policy support, and conducting pilot tests of return machines in major cities. Although the research faced limitations in terms of time and sample size, it provides practical strategies for Nigerian Breweries Plc to align its sustainability goals with consumer behavior and contribute to national environmental goals.