Social media impact of MoiPoke Kupitta restaurent

Abstract

This study aims to explain the impact of social media marketing (SMM) on Moi Poi Kuppitta’s youthful customer group and the way it could influence their views of the brand. A qualitative methodology was used, with the help of semi-structured interviews along with reading sec-ondary sources such as social media platforms and scholarly journals. This research examines the effect of social media strategies on client opinions, buying decision, and loyalty to Moi Poi Kuppitta. From the CEO’s vision and restaurant’s social media activities through the eyes of Instagram, it is understood exactly how local content and collaborations with influencers mat-ter to attract and retain the customers. From thematic analysis, various recurring themes can be generated on customer interactions, favored social platforms, and successful content strategies. Meanwhile, the paper explores such aspects as sustainable content manufacturing and pricing pressure, and speaks about means of improving social media practices that can in-crease the differentiation of the restaurant in the marketplace. These findings provide useful insight to companies in the hospitality sector, regarding how to make optimal use of social media to appeal to customers and improve brand awareness.

This study aims to explain the impact of social media marketing (SMM) on Moi Poi Kuppitta’s youthful customer group and the way it could influence their views of the brand. A qualitative methodology was used, with the help of semi-structured interviews along with reading sec-ondary sources such as social media platforms and scholarly journals. This research examines the effect of social media strategies on client opinions, buying decision, and loyalty to Moi Poi Kuppitta. From the CEO’s vision and restaurant’s social media activities through the eyes of Instagram, it is understood exactly how local content and collaborations with influencers mat-ter to attract and retain the customers. From thematic analysis, various recurring themes can be generated on customer interactions, favored social platforms, and successful content strategies. Meanwhile, the paper explores such aspects as sustainable content manufacturing and pricing pressure, and speaks about means of improving social media practices that can in-crease the differentiation of the restaurant in the marketplace. These findings provide useful insight to companies in the hospitality sector, regarding how to make optimal use of social media to appeal to customers and improve brand awareness.