The impact of sustainable tourism on the economy and environment of the Helsinki region

Abstract

This dissertation examines the impact of sustainable tourism on the economy and environment of the Helsinki region. Special attention is paid to sustainable tourism strategies and an in-depth analysis of various practices. The study examines and evaluates the role of Helsinki and Finland's programs that are related to the promotion of various beneficial practices in the field of smart and green travel. Attention is also paid to the application of digital innovations, smart urban mobility and the implementation of sustainability principles in the hotel industry. The thesis uses case study analysis and secondary data. The analysis helps to highlight a number of issues such as greenwashing, failures in sustainability adoption and achieving a balance between tourism growth and the well-being of local residents. The paper also explores in depth the benefits such as reduced carbon emissions, improved infrastructure and global recognition of sustainability. The thesis shows Helsinki as a role model that includes the study of social, economic and environmental goals in the field of sustainable tourism. The results and information presented in the text aim to advance knowledge on sustainable urban tourism.