Cultural exchange entrepreneurship : business model for touring urban drama theater performances to cities with small populations
Emelianova, Arina (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060621376
https://urn.fi/URN:NBN:fi:amk-2025060621376
Tiivistelmä
The thesis examined how a sustainable business model can be developed for organizing touring drama theatre in small Finnish cities. The aim was to design a practical and scalable plan, with a simulated case applied to Lappeenranta.
A functional approach was used, combining literature review, public data, and an expert interview. The Business Model Canvas served as the core tool, supported conceptually by SWOT and PESTEL analysis. Public cultural policy sources and statistics were used to assess the local context.
The study proposes a sponsorship-led model supported by municipal grants and subsidized ticket sales. Emphasis is placed on local partnerships, marketing strategies, and community engagement. The Lappeenranta case illustrates how the model could work in practice and be adapted elsewhere.
A functional approach was used, combining literature review, public data, and an expert interview. The Business Model Canvas served as the core tool, supported conceptually by SWOT and PESTEL analysis. Public cultural policy sources and statistics were used to assess the local context.
The study proposes a sponsorship-led model supported by municipal grants and subsidized ticket sales. Emphasis is placed on local partnerships, marketing strategies, and community engagement. The Lappeenranta case illustrates how the model could work in practice and be adapted elsewhere.