Business development of eyelash extension salon : a case study for brows & lashes bar
Saarik, Elizaveta (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060921763
https://urn.fi/URN:NBN:fi:amk-2025060921763
Tiivistelmä
The research explores business growth possibilities for a service provider in a beauty segment in Finland in 2025 for a specific case company. Furthermore, the study out-lines strategies related to the development and recommends action points supporting the strategies. The case company is a recently established eyelash and brows salon, opened in 2023 in Uusimaa region. The main challenge is the small customer base.
To answer the research questions on growth opportunities, the study utilized Service Blueprinting, SWOT and Ansoff analyses as tools. Primary data was collected qualita-tively through interviews with three customers. The results provide an outlook on the growth possibilities for eyelash and brows salon, as well as strategies and action points related to them to be potentially used by the case company.
Further research is advised to expand understanding of and provide a more holistic overview on growth possibilities and strategies. The topics could be B2B possibilities, competitor analysis, further exploration and validation of some proposed growth strategies and action points.
To answer the research questions on growth opportunities, the study utilized Service Blueprinting, SWOT and Ansoff analyses as tools. Primary data was collected qualita-tively through interviews with three customers. The results provide an outlook on the growth possibilities for eyelash and brows salon, as well as strategies and action points related to them to be potentially used by the case company.
Further research is advised to expand understanding of and provide a more holistic overview on growth possibilities and strategies. The topics could be B2B possibilities, competitor analysis, further exploration and validation of some proposed growth strategies and action points.