Impact of digitalization on sales strategies

Abstract

Digital tools help to enhance the strategies related to sales in the organization. The objective of the research is to analyse the impact of digitalization on sales strategies in the telecommunications industry. Digital tools help to manage customers effectively and efficiently. These objectives of the research help to answer the questions of the study effectively. Digital marketing tools such as social media enable industries to target a large number of audiences quickly and easily. Digitalization provides ease to the customers with less effort and provides productive results to the organization. This research analyzes the impact of digitalization on sales strategies through a qualitative study of telecommunication companies, such as Nokia, Telia, Elisa, and DNA. This means the research highlights key results demonstrating how digitalization positively influences sales strategies.

Case studies enable the research to identify how digitalization, such as digital tools and data-driven technologies, assist the researcher in examining the positive influence of digitalization on sales strategies. The findings of the study provide effective intuition to the positive influence of digitalization on sales strategies. Several challenges, such as a lack of skills, technological barriers, and industrial barriers, can be addressed to enhance the pace of digital transformation implementation in the telecommunication industry. In conclusion, digitalization effectively helps industries boost their sales strategies to a great extent.