Marketing Strategy and Consumer Behavior : a study of LaPino’z Pizza’s entry into Finland.
Saini, Jaskaran; Kumar, Sunil (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061723222
https://urn.fi/URN:NBN:fi:amk-2025061723222
Tiivistelmä
This study explores the marketing strategies and consumer behavior of LaPino’z Pizza’s strategy to enter the Finnish market. The primary purpose of this thesis is to explore and understand how LaPino’z pizza can successfully enter the Finnish market by aligning its branding, pricing, and promotional strategies with local preferences.
This study is beneficial to the franchise owners, international marketing professionals, and academic researchers who are focused on market exploration. This thesis identifies the key marketing challenges that LaPino’z Pizza might face during entry into the Finnish market. A mixed method approach was used, including a survey and a survey interview with the franchise owner.
Findings reveal that Finnish consumers value sustainability, quality, and locally sourced ingredients and prove to be a potential customer base for the Asian flavor. Despite low brand recognition, LaPino’z can gain traction through localized offerings, sustainable practices, and targeted digital marketing.
This study is beneficial to the franchise owners, international marketing professionals, and academic researchers who are focused on market exploration. This thesis identifies the key marketing challenges that LaPino’z Pizza might face during entry into the Finnish market. A mixed method approach was used, including a survey and a survey interview with the franchise owner.
Findings reveal that Finnish consumers value sustainability, quality, and locally sourced ingredients and prove to be a potential customer base for the Asian flavor. Despite low brand recognition, LaPino’z can gain traction through localized offerings, sustainable practices, and targeted digital marketing.