Developing digital marketing strategy in dropshipping : case company: Deco Shop Oy
Tsernjakova, Uljana (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025092625221
https://urn.fi/URN:NBN:fi:amk-2025092625221
Tiivistelmä
The purpose of this thesis was to develop an effective digital marketing strategy for the Deco Shop company, operating under a dropshipping model, and to identify the most effective approaches to attract first customers and increase brand awareness. The research focuses on social media promotion, with a particular focus on TikTok, as well as content strategies.
The theoretical framework covered key concepts of digital marketing, dropshipping, content strategies, and theoretical models. The study examined TikTok's role as a platform for increasing brand awareness and engaging potential customers, emphasising the importance of content tailored to user preferences.
The data for this work were collected through a quantitative survey conducted among potential customers, as well as through website and social media analytics, academic literature, and professional journals. The data obtained enabled the identification of user preferences, their level of engagement, and the effectiveness of various content formats.
The study results indicate that a comprehensive and strategic approach is necessary to promote a new brand on social media successfully. The most effective strategy is to create high-quality content, including short videos, visual selections, and interactive publications, while utilising targeted advertising and SEO. Social media promotion is a long-term process that requires a systematic approach, constant analysis of results, and tactical adaptation.
The theoretical framework covered key concepts of digital marketing, dropshipping, content strategies, and theoretical models. The study examined TikTok's role as a platform for increasing brand awareness and engaging potential customers, emphasising the importance of content tailored to user preferences.
The data for this work were collected through a quantitative survey conducted among potential customers, as well as through website and social media analytics, academic literature, and professional journals. The data obtained enabled the identification of user preferences, their level of engagement, and the effectiveness of various content formats.
The study results indicate that a comprehensive and strategic approach is necessary to promote a new brand on social media successfully. The most effective strategy is to create high-quality content, including short videos, visual selections, and interactive publications, while utilising targeted advertising and SEO. Social media promotion is a long-term process that requires a systematic approach, constant analysis of results, and tactical adaptation.