Market Entry Strategy for Vesko Oy into the Nigerian Market
Williams, Odion (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025092925353
https://urn.fi/URN:NBN:fi:amk-2025092925353
Tiivistelmä
This thesis assesses potential entry into the Nigerian Market for Vesko Oy with special consideration to the E-commerce Industry. In achieving this, Market research on the Nigerian Business Environment was done delving into possible Risk and Economic factors that needs to be considered as well as opportunities present that could be leverage on.
Technical business analysis tools were utilized, and techniques abducted to give a detailed insight on the present situation of the Nigerian Market. This writeup assessed the competitors that exist in the e-commerce space for Vesko Oy and how business affairs are carried out by these key players in the industry. This gives insights for Vesko Oy on the current state of the Nigerian market and the e-commerce space.
Qualitative method was adopted in gathering data and information used gotten from previous research papers, journals, and the competitors web page.
The findings include that Vesko Oy’s social marketplace is quite unique from the usual traditional e-commerce practice adopted by key players. This research concludes that a direct investment entry mode be adopted which entails Vesko Oy establishing its presence in the country.
Technical business analysis tools were utilized, and techniques abducted to give a detailed insight on the present situation of the Nigerian Market. This writeup assessed the competitors that exist in the e-commerce space for Vesko Oy and how business affairs are carried out by these key players in the industry. This gives insights for Vesko Oy on the current state of the Nigerian market and the e-commerce space.
Qualitative method was adopted in gathering data and information used gotten from previous research papers, journals, and the competitors web page.
The findings include that Vesko Oy’s social marketplace is quite unique from the usual traditional e-commerce practice adopted by key players. This research concludes that a direct investment entry mode be adopted which entails Vesko Oy establishing its presence in the country.