Banana Exports from Cameroon to the Finnish Market. Cameroon Development Corporation (CDC)
Baiye, Therese Bechem (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025101325958
https://urn.fi/URN:NBN:fi:amk-2025101325958
Tiivistelmä
This study investigates banana exports from Cameroon to Finland with emphasis on the challenges and opportunities that might be faced by the Cameroon Development Corporation (CDC) in entering the Finnish market. As one of Cameroon’s key banana exporters, CDC has witnessed significant growth in export volumes, especially to the European markets, despite the ongoing crisis in the northwest and southwest regions particularly where the company is located.
This study examines banana overview in both Cameroon and Finland, the background of CDC and a market analysis of the Finnish market, using analytical frameworks such as the SWOT and Porter’s Five Forces to examine the competitive position of CDC. And the challenges and opportunities, opportunities such as the Economic Partnership Agreement (EPA) with the European Union, which gives duty free access and the increasing demand for organic bananas in Finland. This thesis uses a mixed method approach of qualitative interview with CDC marketing manager. And the quantitative export data analysis.
The study concludes with summary of key findings. Findings such as an untapped trade route, characterized by great opportunities for diversification. Business recommendations for CDC in the Finnish market such as CDC partnering with Finnish retailers and aligning with existing policies. Suggestions for further research, like the examination of consumer preferences and market segmentation in Finland.
This study examines banana overview in both Cameroon and Finland, the background of CDC and a market analysis of the Finnish market, using analytical frameworks such as the SWOT and Porter’s Five Forces to examine the competitive position of CDC. And the challenges and opportunities, opportunities such as the Economic Partnership Agreement (EPA) with the European Union, which gives duty free access and the increasing demand for organic bananas in Finland. This thesis uses a mixed method approach of qualitative interview with CDC marketing manager. And the quantitative export data analysis.
The study concludes with summary of key findings. Findings such as an untapped trade route, characterized by great opportunities for diversification. Business recommendations for CDC in the Finnish market such as CDC partnering with Finnish retailers and aligning with existing policies. Suggestions for further research, like the examination of consumer preferences and market segmentation in Finland.