Digital marketing strategies on Ravintola Baglung Durbar : a Nepali restaurant in Tampere, Finland.

Abstract

The project focuses on creating a tailored digital marketing plan for Ravintola Baglung Durbar, a Nepali restaurant in Tampere, Finland, to improve its visibility, engagement, and expansion, which has become important for growth in the competitive market. Ravintola Baglung Durbar faces significant challenges in Finland, where the national cuisine is outshone by the omnipresent Italian, Chinese, and other international cuisines, especially if you serve Nepali food with all respect to Nepali. With digital marketing becoming increasingly prevalent, many Ravintola Baglung Durbar simply don't have the resources, expertise, or know-how to leverage the best digital platforms, including social media (Instagram, Facebook), Google Ads, and local directories (Google My Business, TripAdvisor). The qualitative aspect, based on secondary data sources in this research, studied the digital marketing trends, consumer behavior, and effects of the local cultural elements shaping the digital presence. Most restaurants have found success in reaching a larger audience, drawing in new patrons, and developing customer loyalty by incorporating elements of local culture into their promotions. The results will be used to form practices for the establishment to enhance online presence, brand awareness, and customer engagement, providing practical recommendations for Ravintola Baglung Durbar, with broader relevance to similar ethnic restaurants in comparable markets.