Business plan for establishing an auto car-washing service in Hanoi, Vietnam
Bui, Huong (2015)
Lahden ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504275113
https://urn.fi/URN:NBN:fi:amk-201504275113
Tiivistelmä
This thesis aims to test whether the business idea of establishing an auto car-washing service in Hanoi, Vietnam is applicable or not. Based on the analysis of the automobile industry, as well as the current car-washing market in Vietnam, specifies in Hanoi, the business idea is seen as potential. The author focuses on the process of planning a business.
The theoretical framework of this study includes four analytic tools to apply to business idea establishment. PESTEL analysis is used to provide an understanding the current situation of home country – Vietnam. The key elements of business model Canvas and VARIM framework are further explained and apply to plan the business. Last but not least, SWOT analysis is conducted to identify and help the business be aware of the internal and external factors in which business operates.
This study applies qualitative method in a deductive approach. The data collected through numerous sources, from the interviews with local consumers, the published sources, and also from the author’s own expriences and observation.
Finally, it concludes that car-washing service is a highly potiential market in Hanoi. Despite of an enormous competitors and competitive prices, the author believes that establishing an auto car-washing service in Hanoi could operate profitability and exploit the propective market.
The theoretical framework of this study includes four analytic tools to apply to business idea establishment. PESTEL analysis is used to provide an understanding the current situation of home country – Vietnam. The key elements of business model Canvas and VARIM framework are further explained and apply to plan the business. Last but not least, SWOT analysis is conducted to identify and help the business be aware of the internal and external factors in which business operates.
This study applies qualitative method in a deductive approach. The data collected through numerous sources, from the interviews with local consumers, the published sources, and also from the author’s own expriences and observation.
Finally, it concludes that car-washing service is a highly potiential market in Hanoi. Despite of an enormous competitors and competitive prices, the author believes that establishing an auto car-washing service in Hanoi could operate profitability and exploit the propective market.