Exhibitions as a marketing tool : strategies for booth design, visitor engagement
Mikhailova, Kseniia (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025102426410
https://urn.fi/URN:NBN:fi:amk-2025102426410
Tiivistelmä
The purpose of this study was to explore how companies can improve their marketing effectiveness by participating in consumer-oriented exhibitions. The main purpose of the study was to determine which strategies and methods are most effective for attracting potential customers and increasing brand awareness at exhibitions.
The study examined various strategies that companies use at exhibitions, from booth design and ways to attract visitors to various advertising activities. Information was collected through observations at exhibitions, surveys, and interviews with company representatives.
The results of the study revealed several factors that influence visitor attraction, such as interactive booth elements, personalized communication, and targeted promotional offers. Based on these results, the study provides recommendations for increasing brand awareness and improving customer interaction at trade shows.
The study examined various strategies that companies use at exhibitions, from booth design and ways to attract visitors to various advertising activities. Information was collected through observations at exhibitions, surveys, and interviews with company representatives.
The results of the study revealed several factors that influence visitor attraction, such as interactive booth elements, personalized communication, and targeted promotional offers. Based on these results, the study provides recommendations for increasing brand awareness and improving customer interaction at trade shows.