IPL Branding and Fan Engagement : Boosting Sports Tourism in India
DHAR, ALAK BARAN (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025111828444
https://urn.fi/URN:NBN:fi:amk-2025111828444
Tiivistelmä
The study examined the impacts of the Indian Premier League (IPL) branding of leagues and
web fan engagement on sports tourism in India. The purpose of the study was to learn the role of emotional branding and online communication in the fan travel behavior and the growth of tourism in the regional regions. Quantitative survey data were examined using descriptive statistics and thematic analysis. The results indicated an important correlation between brand loyalty, emotional attachment
and the desire to travel. Fans were interested to travel between cities to cheer on their teams and enjoy the game, which shows that IPL branding has a direct effect on sports tourism. Digital platforms like Facebook and Instagram made people more involved, but official team applications weren't used very often. The results also show that IPL teams and tourism boards may work together to make vacation packages for fans which will help the local economies.
web fan engagement on sports tourism in India. The purpose of the study was to learn the role of emotional branding and online communication in the fan travel behavior and the growth of tourism in the regional regions. Quantitative survey data were examined using descriptive statistics and thematic analysis. The results indicated an important correlation between brand loyalty, emotional attachment
and the desire to travel. Fans were interested to travel between cities to cheer on their teams and enjoy the game, which shows that IPL branding has a direct effect on sports tourism. Digital platforms like Facebook and Instagram made people more involved, but official team applications weren't used very often. The results also show that IPL teams and tourism boards may work together to make vacation packages for fans which will help the local economies.